Guerilla Marketing

This weekend I undertook a long overdue endeavor. I organized my CDs. This isn't nearly the task it once was, since I'm down to roughly 250 CDs these days (moving then divorcing then moving, moving, moving, moving will really take a toll on your collections). I got down to the last shelf and realized that I didn't have enough room for all of my CDs. I started looking through all my noise CDs and ran across a couple of releases from a single artist that really got me thinking. They're the type of DIY packaging that exemplifies my assertion that noise is the last bastion of the DIY punk ethos: hand-cut strips of white paper featuring typewriter text very obviously taped onto brutally Xeroxed image collages, all printed out on card stock and folded up into unique little envelopes designed to cradle the home-duped CDR of noise goodness inside. So, I'm thinking. This is fucking cheap. This is DISPOSABLE cheap. I spend more than this on booze every week. What's stopping me from whipping up something clever (knock it off...), duping a dozen copies of it and leaving them lying around the city for random passersby? Nothing more than a lack of motivation.

So, my dear readers, my mission for the week is to design and produce such a release, manufacture 20 copies of it and have them delivered to random places throughout the city by the end of next weekend. This will be my adventure into guerilla marketing. What I hope to accomplish is still unclear, since I'm not really pushing any commercial products here, but it would be interesting to see how it turns out.

And to those of you who find this post through the aforementioned guerilla marketing: Hi!